| Price Support Operation aims at procuring raw jute from the small and
marginal farmers at the minimum support price (MSP) fixed by the Government of India from
time to time. |
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| Undertaking price support operation by the Corporation was found to be
most effective measure to arrest inter-seasonal and intra-seasonal fluctuation in raw jute
prices as it creates a notional buffer stock in siphoning the excess supply in the market
and holds it till a scarcity situation as attained when this jute is supplied to jute
mills so that prices do not reach an unhealthy peak and by that way both the producer and
consumer are benefited. |
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| Another important activity of the Corporation is to undertake commercial
operation i.e. purchase of raw jute at prices above the minimum support level on the
commercial consideration to generate profit. |
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| The Corporation is a pioneer in establishing the BIS standards of jute of
jute grading. Due to strict quality control adherence, jute packed by the Corporation
fetches premium in the raw jute market. |
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| In the international fibre market, the Corporation has established its
credibility by satisfying the most fastidious overseas buyers through its built-in quality
control mechanism, timely supply and prompt after-sales-services. Unfortunately, the
Corporation could not make its presence felt in the overseas market on a continuing basis
in view of balanced domestic supply-demand situation of raw jute. It is in the seasons of
surplus, raw jute is exported. |
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| The Corporation, as the erstwhile canalising agency for the import or
sisal and manila fibres, had imported these hard fibres for the Indian Rope Industry. |
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| Whenever inspection of raw jute prior to export is called for, JCI acts as
the nominated export inspection agency of the Government. |
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| The Corporation has entered the field of marketing of non-traditional jute
products in collaboration with Jute Manufactures Development Council with inauguration of
a Sales Emporium named 'SONALI' at Kolkata in April, 1989. Within a very short span of
time, 'SONALI' has become a household name in Kolkata. Tremendous response received from
public has encouraged many units in the decentralised sector to undertake production of
diversified jute products. Following the lead given by JCI, a number of other Government
emporia and private concerns have since taken up sale of such jute products. |
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| The Corpoaration also provides service in the field of marketing research
and acts as decision-support-system in the field of agriculture marketing. |
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